I'm Thanh Lam — a brand & trade marketer from Vietnam. I run campaigns end-to-end, grow brands with B2B and retail partners, and design the shopper experience that turns e-commerce visits into buyers — from strategy through to the numbers that prove it worked.
BRAND MARKETING
POSITIONING PEOPLE REMEMBER
I build brand identity and positioning as one system — voice, look and message consistent across every touchpoint, so the brand stays recognisable wherever a customer meets it.
(01)
TRADE & B2B MARKETING
BRANDS THAT REACH PARTNERS
Getting a brand in front of the right B2B and retail partners — distributor outreach, pitch materials and trade-channel activity that opens doors and turns partners into shelf space.
(02)
E-COMMERCE & SHOPPER EXPERIENCE
VISITS THAT BECOME BUYERS
Designing the shopper journey on e-commerce — points of interest, storefront and product presentation shaped to keep customers engaged and guide them from browsing to buying.
(03)
CONTENT & COPYWRITING
WORDS THAT STAY ON BRAND
Clear, on-brand copy across social, email and landing pages — written to fit the channel and the audience, and ready to ship with minimal revision.
(04)
DESIGN & VISUAL PRODUCTION
VISUALS WITHOUT THE WAIT
Producing my own campaign visuals, booths and merch — a designer's eye that ships decent creative fast, without waiting on someone else to make every asset.
(05)
